We Own It: An Introduction to Cooperative Businesses

Topics for this online workshop: Introduction to the Cooperative Business Model, 7 guiding principles and a brief history of cooperatives Local and regional examples of successful cooperative businesses Exploring the differences between traditional and cooperative business models (taxes, entity, governance models, profit sharing) Why consider the cooperative model? Questions to consider when thinking about financing […]

Free

How to Discover A Customer Base for your New or Reinvented Small Business

The pandemic has forced many small businesses to pivot and readjust their business plan in order to stay afloat. Part of this re-adjustment process must include customer discovery because it is a vital factor of success among all businesses, established and new.

Sign up for this 90-minute Zoom training with Q&A on the topic of "Customer Discovery" to build the road to success for your new or re-invented business!

Instructor: Sharon N. Goldsmith, Acting Executive Dean, Entrepreneurship & Business Development, Hofstra University

Sharon Goldsmith, MBA is the Vice Dean of Entrepreneurship and Business Development. She has twelve years of combined experience in the business management and entertainment industry and over four years in higher education. Sharon graduated from the University of Rhode Island in 2003 with a degree in Public Relations and immediately joined LL Business Management, Inc. For almost three years, she was a business manager for recording artists, NBA players and other high net worth individuals. Her most famous client, 50 Cent, asked her to join G-Unit Records, Inc. in 2005 as the Director of Finance and later, the Director of Finance and Human Resources. During that time Sharon earned her M.A. in Speech Communication and Rhetoric Studies here at Hofstra University. Sharon spent over ten years contributing to the success of both multi-platinum music releases and supporting 50 Cent’s entrepreneurship. She helped him to achieve success in the tech, non-profit, entertainment and consumer electronic space. Sharon joined Hofstra’s Center for Entrepreneurship in 2015 and has completed the Lean Launchpad Educator’s Program and earned a Masters in Business Administration. At Hofstra’s Center for Entrepreneurship, Sharon provides students, faculty, staff, alumni and the community with skills and training necessary to become accomplished entrepreneurs through multiple programs and services. Sharon also advances the mission of the Scott Skodnek Business Development Center by designing and implementing new curriculum for the Empire State Development funded Entrepreneurial Assistance Centers. Sharon was a panelist at the 2020 United States Association for Small Business and Entrepreneurship’s 2019 Conference and presented at the Global Consortium of Entrepreneurship Center’s 2019 Conference. Sharon is currently serving as an E-Advisory Council Member for The National Center for Disability Entrepreneurship (NCDE) at the Viscardi Center.

En Celebración del Mes de La Hispanidad Aprenda con Google – Serie de 3 Talleres Virtuales (I Parte: Habilidades digitales para tareas cotidianas)

Celebre el Mes de la Hispanidad con WEDC, La Biblioteca Pública de White Plains, El Community Resource Center y Grow with Google. Regístrese gratis y asista a esta serie de 3 talleres y aprenda nuevas habilidades digitales y adquiera un certificado de Google: Temas: 1. Habilidades digitales para tareas cotidianas:  29 de septiembre de 6:30 […]

Free

“Build Back Better” WEDC Mentoring Program

Need support to help you rebuild your business after Covid-19? 

WEDC is partnering with Mastercard to launch a 10 month strategic mentoring program to assist entrepreneurs to build back better after the pandemic.  

WEDC’s strategic mentoring program includes a self-guided business planning tune-up, one on one individualized mentoring monthly and virtual training and networking meetups on Zoom. The goal is strengthening your business post Covid through targeted support, accountability and a community of engaged entrepreneurs. 

Mentoring program dates: September 2020 – June 2021 

Location: Entrepreneur Ready learning platform and Zoom  

Interested? Apply now here: 

Space is limited to 50 people.  
Must have been in business at least a year.  
Applicants are not guaranteed entry.  
All applicants will be contacted for follow-up. 
Application process begins July 29, 2021 and runs through August 30, 2021
Notification of participation status is rolling and ends September 10, 2021. 

En Celebración del Mes de La Hispanidad Aprenda con Google – Serie de 3 Talleres Virtuales (II Parte. Use YouTube Para Hacer Crecer Su Negocio)

Celebre el Mes de la Hispanidad con WEDC, La Biblioteca Pública de White Plains, El Community Resource Center y Grow with Google. Regístrese gratis y asista a esta serie de 3 talleres y aprenda nuevas habilidades digitales y adquiera un certificado de Google: Temas: Use YouTube Para Hacer Crecer Su Negocio:  6 de Octubre de […]

Free

Optimize Your Presence in an Ever-Changing Social Media Landscape

3-Part Online Series October 12th, 19th and 26th: 6:00pm – 8:00pm Note: Participants must attend all three sessions. COVID-19 and its continuing aftermath has necessitated strategic pro-active engagement in social media by small business owners.  Join this bootcamp presented by experts in the field to "up" your social media game. Session 1: What’s New, Next […]

$15.00

En Celebración del Mes de La Hispanidad Aprenda con Google – Serie de 3 Talleres Virtuales (III Parte Dele Utilidad a Su Sitio Web)

Dele Utilidad a Su Sitio Web: 13 de octubre de 6:30 - 7:30 p.m. Aprenda que hacer para que su página web sea fácil de navegar y que aparezca en el Buscador de Google. Instructora: Sixcia Devine: Entrenadora de Grow with Google Autora, educadora y oradora sobre marketing digital, marketing relacionado con causas, emprendimiento social […]

Free

Optimize Your Presence in an Ever-Changing Social Media Landscape: 3-Part Bootcamp

COVID-19 and its continuing aftermath has made it necessary for small business owners to have strategic pro-active engagement in social media .

Join us for this 3-part bootcamp presented by experts in the field to up your social media game!

*Participants must register for all three sessions.

**There is a $15.00 flat fee for this three-part social media workshop.

$15

New Updates to the NYS Recovery Grant Program

NYS COVID-19 Pandemic Small Business Recovery Grant Program was made to help small businesses just like yours.  Now expanded for businesses with revenues up to $2.5M and PPP loans up to $250K. What is it? The NYS COVID-19 Pandemic Small Business Recovery Grant Program (the “Program”) was created to provide flexible grant assistance to currently […]

Free

Bookkeeping e Impuestos para su Negocio

¡Aprenda como llevar sus libros para máxima optimización de su negocio y como le ayudará con sus impuestos! Los temas que hablaremos incluirán: Ideas básicas para usar QuickBooks en su negocio Como mantener sus libros al día Como arreglar un lío financiero en sus libros Como evitar errores y dobles pagos en sus cuentas Buenas […]

Free

Marketing from the Ashes: How to Drive a Post-COVID Comeback – Three Part Workshop

Sharpen your brand, streamline your website and get found online with this branding and marketing bootcamp.  Developed specifically for businesses looking to make a comeback post-COVID, we’ll dive into your customers, your unique selling proposition, how well your website converts, and how to reach both those looking for you, and those who don’t know they’re looking for you online.

After these sessions, you’ll:

Know how to define your target customers and turn them into super-fans
Identify and emphasize your unique selling proposition
Implement cohesive brand practices
Improve the effectiveness of your website homepage
Apply proven tactics to deliver a better user experience on your website
Have a website and digital presence that converts
Feel prepared to dive into the world of Google ads and other digital advertising
Know what types of digital advertising will work best for your brand

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