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Optimize Your Presence in an Ever-Changing Social Media Landscape: 3-Part Bootcamp

October 14, 2021 @ 12:00 pm - 2:00 pm

COVID-19 and its continuing aftermath has made it necessary for small business owners to have strategic pro-active engagement in social media .

Join us for this 3-part bootcamp presented by experts in the field to up your social media game!

*Participants must attend all three sessions on 10/14, 10/21, 10/28.

**There is a $15.00 flat fee for this three-part social media workshop.


Part 1: October 14, 12:00pm – 2:00pm

What’s New, Next and Necessary Now for Small Business Marketing Success, with a Focus on Instagram and TikTok

The social media landscape is incredibly dynamic. The platforms introduce new features and functions every week. Smart business owners and marketers need to stay up-to-date with the latest state of play for the primary social media sites in order to best acquire and retain customers and clients. Robin Colner, an award-winning marketing consultant, educator and trainer will highlight key trends and relevant strategies for optimizing your presence on social media, with a specific focus on Instagram and TikTok.

Workshop attendees will be provided with:

• An Overview of the Current Social Media Landscape

• An Outline for Creating an Effective Social Media Strategy

• A Review of Current Best Practices for Leveraging Instagram and TikTok to Engage Customers and Prospects and Generate Visibility and Sales

Presenter: Robin Colner, CEO, DigiStar Media


Part 2: October 21, 12:00pm – 2:00pm

Take a Deep Dive into Facebook and Learn how to Make it Work Hard for Your Small Business

Facebook is constantly evolving and has changed and grown extensively since its introduction in 2004. In a business world impacted by COVID it’s important to remain up-to-date with this hugely popular social media platform. Personal branding coach, Christine Gritmon, will take you on a deep dive into Facebook that will include a case study illustrating step-by-step how to create and run a successful FB campaign for a small business.

Workshop attendees will be provided with:

· An Overview of Why & How Facebook is the Right Platform for Small Businesses

· An Introduction to the Many, Varied, and Ever-Expanding Features of Facebook

· Strategies to Build Followers & Engagement

· How to Use Ads Manager

· Case Study Step-by-Step: How to Create and Run a Successful FB Campaign for Your Small Business

Instructor: Christine Gritmon, Christine Gritmon Inc.


Part 3: October 28, 12:00pm – 2:00pm

Leverage LinkedIn to Grow Your Small Business in 2022

LinkedIn has more than 850 million users and is known as one of the best channels for building your personal brand, professional network and business, right from your mobile phone. Knowing how to leverage LinkedIn properly for business development and lead generation is more important than ever in a business world impacted by COVID.

In this workshop, Robin Colner, Founder and CEO of the award-winning marketing agency, DigiStar Media, will share over 20 tips and tools to help business owners, professionals and entrepreneurs learn how to:

· Optimize their Profiles to Attract and Engage with Prospects

· Demonstrate Thought Leadership with Content Strategies that will Enhance a Personal Brand and Improve Social Selling Business Development Activities

· Build Connections with Referral Sources for Lead Generation

· Leverage Technology to Stay Top of Mind with Customers, Clients and Prospects

Instructor: Robin Colner, DigiStar Media


Distance learning. Happy friendly stylish african american female student or freelancer with dreadlocks studying or working remotely from home, chatting by video call uses laptop, smiling


October 14, 2021
12:00 pm - 2:00 pm
Event Category:


Persephone Zill
(914) 948-6098 ext. 11
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