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January 2022

Utilizing Shopify in the Digital Marketplace

January 24 @ 6:00 pm - 8:00 pm
Free

In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale, and gain an understanding of the costs involved.  Then we will take a deep dive into what it takes to build your own online store from different plan types and choosing a theme to adding products and customizing the look and feel of your store. We will cover: What is Shopify and what are some of the key features it offers…

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Utilizing Square in the Digital Marketplace

January 26 @ 12:00 pm - 2:00 pm

Join this webinar on Wednesday, January 26th to learn about Square. In 2009, the new Square Reader made it possible for anyone to accept card payments using a smartphone or tablet. Today, Square is a partner to sellers of all sizes – businesses just starting out, as well as merchants who began selling with Square and have grown larger over time and even large, enterprise-scale businesses with complex commerce operations. Join to learn about all the tools Square offers that…

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Step Into Your Brand – Develop & Refresh Your Brand to Position Yourself as an Expert

January 27 @ 6:00 pm - 8:00 pm

Personal Branding & Productivity Coach, Christopher Pagli is back, and this time he’s bringing along his colleague, Portrait and Personal Branding photographer, Will Wohler. Together they will provide you with processes and strategies to empower you to develop and refresh your personal brand. Even if you attended Chris’ previous webinar in Nov 2020, you will want to join him and Will for this powerful refresher on all things personal branding. There’ll be plenty of new information and examples, particularly regarding visual content.

Key Takeaways

Learning the difference between branding and personal branding
Step-by-step process for developing and refreshing your personal brand
Creating content that positions you as an authority in your marketplace
Customer experience strategies for creating deeper relationships with your clients
How to ask for testimonials and why they can make or break your business

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Utilizing Square in the Digital Marketplace

January 31 @ 6:00 pm - 8:00 pm
Free

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet.  Today, we’re a partner to sellers of all sizes – Sellers just starting out, as well as merchants who began selling with Square and have grown larger over time and even large, enterprise-scale businesses with complex commerce operations. Whether it’s the food truck that’s establishing a brick & mortar restaurant, the former sole proprietor adding her first employees,…

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February 2022

Path to Entrepreneurship Program

February 2 @ 6:00 pm - 8:00 pm
Free

What do you need to start a successful business?  Get introduced to small business ownership through this content-rich, free, two-hour online presentation. Workshop Topics:  Characteristics of a successful entrepreneur Criteria for a successful business Planning to start your business Financing your new business How WEDC can help you

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Taller Camino a la Iniciativa Empresarial

February 3 @ 6:00 pm - 8:00 pm
Free

¿Quiere conocer que se necesita para empezar su propio negocio en Nueva York? En este taller virtual gratis que realiza WEDC con la Biblioteca Pública de White Plains aprenda sobre: Las características de un empresario exitoso Qué implica ser un dueño de negocio Que se necesita para abrir su propio negocio Quienes serán sus clientes y su competencia Donde conseguir permisos y licencias para su negocio Recursos que WEDC ofrece para ayudarlo a tener éxito y mucho más Expositora: Lila…

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Utilizing Etsy in the Digital Marketplace

February 7 @ 6:00 pm - 8:00 pm
Free

Etsy is the creative marketplace where millions of shoppers spend billions each year purchasing directly from creative entrepreneurs like you.  Join us on Zoom to learn more about this powerful marketplace! Workshop Topics: What is Etsy? Is Etsy right for my business? How do I get started? Tips and Tricks Live demonstration by power user, Melissa Pikul, owner of Metals & Pieces Speaker: Cynthia Marsh-Croll, Mid-Hudson Women's Business Center Director, WEDC  

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60 Hour Entrepreneurial Training Program- Spring 2022 (Westchester)

February 15 @ 6:00 pm - 9:00 pm
$60

Online classes start Tuesday, February 15th, 2022. Sessions will be held primarily on Tuesday evenings 6pm - 9pm and one Saturday Class* on February 19th, 9am - 2pm via Zoom. If you have an idea for a business, some experience in the field, or have started a business, then this course is right for you!  WEDC’s professional trainers will assist you with navigating all aspects of starting, running and sustaining your business.  This premier 60 Hour Business Plan course will guide you…

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60 Hour Entrepreneurial Training Program- Spring 2022 (Mid-Hudson)

February 16 @ 6:00 pm - 9:00 pm
$60.00

Online classes start on Wednesday, February 16, 2022.  Sessions will be held primarily on Wednesday evenings from 6 pm to 9 pm via Zoom. If you have an idea for a business, some experience in the field, or have started a business, then this course is right for you!  WEDC’s professional trainers will assist you with navigating all aspects of starting, running and sustaining your business.  This premier 60 Hour Business Plan course will guide you through creating your road map for success and…

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March 2022

Alcance sus Clientes en Linea con Google

March 2 @ 6:00 pm - 7:00 pm
Free

Regístrese a este taller gratis que WEDC realiza con Grow with Google y la Bilioteca Pública de White Plains Aprenda como publicar su negocio en línea con Google. Este taller explica como funciona el Buscador de Google y como puede mejorar la visibilidad de su página web a través de la optimización de motores de búsqueda (SEO). La sesión también presenta productos como: Google Mi Negocio, Google Trends, Search Console, Google Analytics, Google Ads y más Presentadora: Sixcia Devine Entrenadora…

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