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How to Discover A Customer Base for your New or Reinvented Small Business

September 22, 2021 @ 12:00 pm - 1:30 pm


The pandemic has forced many small businesses to pivot and readjust their business plan in order to stay afloat. Part of this re-adjustment process must include customer discovery because it is a vital factor of success among all businesses, established and new.

Register to join us for this 90-minute Zoom training on the topic of “Customer Discovery”, where Sharon Goldsmith will use clear, uncomplicated and relatable examples to help you travel further along the road to success for your new or re-invented business.

Training will include a Q&A session

Instructor: Sharon N. Goldsmith, Acting Executive Dean, Entrepreneurship & Business Development, Hofstra University

Sharon Goldsmith, MBA is the Vice Dean of Entrepreneurship and Business Development. She has twelve years of combined experience in the business management and entertainment industry and over four years in higher education. Sharon graduated from the University of Rhode Island in 2003 with a degree in Public Relations and immediately joined LL Business Management, Inc. For almost three years, she was a business manager for recording artists, NBA players and other high net worth individuals. Her most famous client, 50 Cent, asked her to join G-Unit Records, Inc. in 2005 as the Director of Finance and later, the Director of Finance and Human Resources. During that time Sharon earned her M.A. in Speech Communication and Rhetoric Studies here at Hofstra University. Sharon spent over ten years contributing to the success of both multi-platinum music releases and supporting 50 Cent’s entrepreneurship. She helped him to achieve success in the tech, non-profit, entertainment and consumer electronic space. Sharon joined Hofstra’s Center for Entrepreneurship in 2015 and has completed the Lean Launchpad Educator’s Program and earned a Masters in Business Administration. At Hofstra’s Center for Entrepreneurship, Sharon provides students, faculty, staff, alumni and the community with skills and training necessary to become accomplished entrepreneurs through multiple programs and services. Sharon also advances the mission of the Scott Skodnek Business Development Center by designing and implementing new curriculum for the Empire State Development funded Entrepreneurial Assistance Centers. Sharon was a panelist at the 2020 United States Association for Small Business and Entrepreneurship’s 2019 Conference and presented at the Global Consortium of Entrepreneurship Center’s 2019 Conference. Sharon is currently serving as an E-Advisory Council Member for The National Center for Disability Entrepreneurship (NCDE) at the Viscardi Center.

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September 22, 2021
12:00 pm - 1:30 pm
Event Category:


Persephone Zill
(914) 948-6098 ext. 11
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