3-Part Online Series
October 12th, 19th and 26th: 6:00pm – 8:00pm
Note: Participants must attend all three sessions.
COVID-19 and its continuing aftermath has necessitated strategic pro-active engagement in social media by small business owners. Join this bootcamp presented by experts in the field to “up” your social media game.
Session 1: What’s New, Next and Necessary Now for Small Business Marketing Success, with a Focus on Instagram and TikTok
- Overview of the current social media landscape
- Outline for creating an effective social media strategy
- Review of current best practices for leveraging Instagram and TikTok to engage customers and prospects and generate visibility and sales
Instructor: Robin Colner, CEO, DigiStar Media
Session 2: Take a Deep Dive into Facebook and Learn How to Make it Work Hard for Your Small Business
- Overview of why & how Facebook is the right platform for small businesses
- Introduction to the many, varied, and ever-expanding features of Facebook
- Strategies to build followers & engagement
- How to use Ads Manager
- Case Study Step-by-Step: How to create and run a successful FB Campaign for your small business
Instructor: Christine Gritmon, Christine Gritmon Inc.
Session 3: Leverage LinkedIn to Grow Your Small Business in 2022
- Optimize their profiles to attract and engage with prospects
- Demonstrate thought leadership with content strategies that will enhance a personal brand and improve social selling business development activities
- Build connections with referral sources for lead generation
- Leverage technology to stay top of mind with customers, clients and prospects
Instructor: Robin Colner, CEO, DigiStar Media
