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Optimize Your Presence in an Ever-Changing Social Media Landscape

October 12, 2021 @ 6:00 pm - 8:00 pm

3-Part Online Series

October 12th, 19th and 26th: 6:00pm – 8:00pm

Note: Participants must attend all three sessions.

COVID-19 and its continuing aftermath has necessitated strategic pro-active engagement in social media by small business owners.  Join this bootcamp presented by experts in the field to “up” your social media game.

Session 1: What’s New, Next and Necessary Now for Small Business Marketing Success, with a Focus on Instagram and TikTok

  • Overview of the current social media landscape
  • Outline for creating an effective social media strategy
  • Review of current best practices for leveraging Instagram and TikTok to engage customers and prospects and generate visibility and sales

Instructor: Robin Colner, CEO, DigiStar Media

Session 2: Take a Deep Dive into Facebook and Learn How to Make it Work Hard for Your Small Business

  • Overview of why & how Facebook is the right platform for small businesses
  • Introduction to the many, varied, and ever-expanding features of Facebook
  • Strategies to build followers & engagement
  • How to use Ads Manager
  • Case Study Step-by-Step: How to create and run a successful FB Campaign for your small business

Instructor: Christine Gritmon, Christine Gritmon Inc.

Session 3: Leverage LinkedIn to Grow Your Small Business in 2022

  • Optimize their profiles to attract and engage with prospects
  • Demonstrate thought leadership with content strategies that will enhance a personal brand and improve social selling business development activities
  • Build connections with referral sources for lead generation
  • Leverage technology to stay top of mind with customers, clients and prospects

Instructor: Robin Colner, CEO, DigiStar Media



October 12, 2021
6:00 pm - 8:00 pm
Event Category:


Cynthia Marsh-Croll
(845) 363-6432


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