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How to Make or Break the Deal – Sales Techniques for the Entrepreneur: Two-Part Workshop

October 6, 2021 @ 6:00 pm - 8:00 pm
If you are in business…you are in sales. There’s more to entrepreneurship than just starting a business. You may be passionate about your new product or service, but unless you have hired a sales force to sell for you, it’s up to you to drive the business and make sales!
Whether you’re new at sales, or you’re a seasoned salesperson, there is a lot you can learn about selling. Adapting an entrepreneurial mindset can transform your sales approach, and help you exceed your sales goals. Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.
This two-part interactive workshop will give participants a fundamental sales process, plus some essential sales tools that they can use to seal the deal, no matter what the size of the sale.


*Participants must attend both sessions on 10.6 and 10.13 of this workshop . 
**There is a $15.00 flat fee for this two-part workshop.


Part 1: October 6, 6:00pm – 8:00pm

Workshop attendees will learn how to:

  • Explain the language of sales
  • Describe entrepreneurial sales and professional sales
  • Set sales goals
  • Develop your prospects using a prospect board
  • Prepare for a sales opportunity
  • Begin the discussion on the right foot
  • Make an effective pitch

Part 2: October 13, 6:00pm – 8:00pm

Workshop attendees will learn how to:

  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Manage sales data

Instructor: Kathy Meany, Founder and President of Phoenix Learning Solutions, LLC.  Intelligence Institute.

Kathy is a Certified Professional in Training Management, Facilitator, and Instructional Designer, offering an extensive global and multi-disciplined background in the development and delivery of programs in leadership development, core business skills, diversity and inclusion, career mobility and transition, and more. She is a MBTI® Certified Practitioner, and is certified with the Social and Emotional. From 2014 – 2020, as Director of the Women’s Leadership Institute and Professional Development at Manhattanville College in Purchase, NY, Kathy gathered business professionals from corporations, non-profit, government, and entrepreneurs to develop themselves professionally through programs and events, academic certificate programs, annual summits, and more. Kathy’s passion in adult learning and leadership development led to her working with the Department of Labor as a career transition facilitator for military officers and personnel embarking onto new adventures after their service, working at military installations across the Northeast, most notably the U.S. Military Academy at West Point and Fort Hamilton in Brooklyn. In November 2016, Kathy was recognized as a Women in Business Honoree by 914 INC Magazine.

Kathy is President of the League of Women Voters of Westchester, and a Past President of the Association for Talent Development NYC Chapter. She is also a member of the Business Council of Westchester, Westchester Women’s Agenda, and the League of Women Voters Westchester County and the Rivertowns.

Smiling African American businesswoman shaking hand of businessman, business partners, candidate and hr manager handshaking, greeting each other, making deal, partnership agreement at meeting


October 6, 2021
6:00 pm - 8:00 pm
Event Category:


Persephone Zill
(914) 948-6098 ext. 11
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