COVID-19 and its continuing aftermath has made it necessary for small business owners to have strategic pro-active engagement in social media .
Join us for this 3-part bootcamp presented by experts in the field to up your social media game!
*Participants must register for all three sessions.
**There is a $15.00 flat fee for this three-part social media workshop.
Sharpen your brand, streamline your website and get found online with this branding and marketing bootcamp. Developed specifically for businesses looking to make a comeback post-COVID, we’ll dive into your customers, your unique selling proposition, how well your website converts, and how to reach both those looking for you, and those who don’t know they’re looking for you online.
After these sessions, you’ll:
Know how to define your target customers and turn them into super-fans
Identify and emphasize your unique selling proposition
Implement cohesive brand practices
Improve the effectiveness of your website homepage
Apply proven tactics to deliver a better user experience on your website
Have a website and digital presence that converts
Feel prepared to dive into the world of Google ads and other digital advertising
Know what types of digital advertising will work best for your brand
Join us for our Annual Fall 2021 Networking Event & Lillian Vernon Award Presentation. Pour yourself a drink and join us for networking and fellowship. Sponsorship Opportunities Available Gold $250 - Presenting sponsor - speaking opportunity and all Bronze and Silver benefits Silver $175 - Supporting sponsor - logo listed in E-marketing and in the award presentation […]
Discover ways your business can reset, pivot and grow in 2022! Take a realistic look at your business in order to make vital changes and find creative solutions. Gain tools for revitalizing your business perspective with empowered action. Learn best practices of thriving entrepreneurs who have adapted and prospered throughout the pandemic Instructor: Kelsa DeBrabant Kelsa […]
If you have an idea for a business, some experience in the field, or have started a business, then this webinar is right for you! Join this webinar Jan 05, 2022 from 6:00 pm to 7:30 pm to learn how to create and sustain a successful small business. Register here today Trainer: Persephone A. Zill, […]
Join this free webinar on Jan 14, 2022 at 12:00pm to 1:30pm to learn the fundamentals of starting your own successful business! Register here today Trainer: Persephone A. Zill, WEDC’s Women’s Business Center Director Persephone Zill brings a wealth of experience with entrepreneurial education and non-profit management. She was the Associate Director at Fordham University’s […]
Join this webinar on Wednesday January 19th to learn the history of Shopify, how it works to help businesses sell and scale, and gain an understanding of the costs involved. Learn what it takes to build your own online store from different plan types and choosing a theme to adding products and customizing the look and feel of your store.
Join this webinar on Wednesday, January 26th to learn about Square. In 2009, the new Square Reader made it possible for anyone to accept card payments using a smartphone or tablet. Today, Square is a partner to sellers of all sizes – businesses just starting out, as well as merchants who began selling with Square […]
Personal Branding & Productivity Coach, Christopher Pagli is back, and this time he’s bringing along his colleague, Portrait and Personal Branding photographer, Will Wohler. Together they will provide you with processes and strategies to empower you to develop and refresh your personal brand. Even if you attended Chris’ previous webinar in Nov 2020, you will want to join him and Will for this powerful refresher on all things personal branding. There’ll be plenty of new information and examples, particularly regarding visual content.
Key Takeaways
Learning the difference between branding and personal branding
Step-by-step process for developing and refreshing your personal brand
Creating content that positions you as an authority in your marketplace
Customer experience strategies for creating deeper relationships with your clients
How to ask for testimonials and why they can make or break your business
Join Mid-Hudson Valley Federal Credit Union and WEDC to celebrate National Entrepreneurship Week!
Come join us for a Small Business Networking Event.
This is a limited capacity event.
Masks and proof of vaccination required.
Online classes start Tuesday, February 15th, 2022. Sessions will be held primarily on Tuesday evenings 6pm - 9pm and one Saturday Class* on February 19th, 9am - 2pm via Zoom. If you have an idea for a business, some experience in the field, or have started a business, then this course is right for you! WEDC’s professional […]
Learn how to communicate who you are in photos, reels and video!
Session 1 Topics:
Communicating through Style- What does your image say about you?
Psychology of Color- How color is perceived and what it means
Tailored to Fit- ABC’s of Style: Accentuate, Balance, Camouflage
Your Personality Profile- Polished and authentic
Style Tips- What not to wear
