Learn why video content is the most powerful digital marketing material you should be focused on.  Gain insights on the types of videos that will engage your audience.  Discover ways you can include video as a part of your marketing strategy.   Learn the basics of creating a well crafted video: a simple recipe for a DIY approach.  

Session 2 Topics: 

2021 statistics on video content in marketing
Types of video content to engage your audience
Building a video marketing strategy
Basics of a well crafted video
DIY Approach: Recipe for a simple video you can make
Working with a production company
Q&A

In this session you will learn about two popular video formats/platforms, Instagram Reels and YouTube, and how to leverage them for greater online visibility. Session 3 Topics: What is an Instagram Reel? Creating a Reel on Instagram Ensure your Reel gets seen What kinds of videos work best for YouTube? Uploading a video to YouTube […]

Join WEDC and Grow with Google speaker, Petia Abdur- Razzaaq, to learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for:
• Improving your website’s visibility in Google’s organic search results, on all devices
• Creating a free Google Business Profile
• Advertising your business on Google

Join us as we celebrate the contributions of women in our community!

Small businesses networking event.

Has your small business or start-up organization taken off? Are you looking for help to support your work?

As your small business or start-up grows, you must consider several factors as you look to hire a new team member, whether it be obtaining an identification number or creating a fair compensation plan.

Join expert attorneys for a free webinar to discuss what you should know about hiring your first employee or contractor in New York state.