Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
In partnership with: Grow with Google
Speaker: Petia Abdur-Razzaaq, Grow with Google trainer
Petia is a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe’s website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank. For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and implemented digital marketing plans that have produced outstanding measurable results.