Join this free webinar on Jan 14, 2022 at 12:00pm to 1:30pm to learn the fundamentals of starting your own successful business! Register here today Trainer: Persephone A. Zill, WEDC’s Women’s Business Center Director Persephone Zill brings a wealth of experience with entrepreneurial education and non-profit management. She was the Associate Director at Fordham University’s […]
Join this webinar on Wednesday January 19th to learn the history of Shopify, how it works to help businesses sell and scale, and gain an understanding of the costs involved. Learn what it takes to build your own online store from different plan types and choosing a theme to adding products and customizing the look and feel of your store.
Join this webinar on Wednesday, January 26th to learn about Square. In 2009, the new Square Reader made it possible for anyone to accept card payments using a smartphone or tablet. Today, Square is a partner to sellers of all sizes – businesses just starting out, as well as merchants who began selling with Square […]
Personal Branding & Productivity Coach, Christopher Pagli is back, and this time he’s bringing along his colleague, Portrait and Personal Branding photographer, Will Wohler. Together they will provide you with processes and strategies to empower you to develop and refresh your personal brand. Even if you attended Chris’ previous webinar in Nov 2020, you will want to join him and Will for this powerful refresher on all things personal branding. There’ll be plenty of new information and examples, particularly regarding visual content.
Key Takeaways
Learning the difference between branding and personal branding
Step-by-step process for developing and refreshing your personal brand
Creating content that positions you as an authority in your marketplace
Customer experience strategies for creating deeper relationships with your clients
How to ask for testimonials and why they can make or break your business
Join Mid-Hudson Valley Federal Credit Union and WEDC to celebrate National Entrepreneurship Week!
Come join us for a Small Business Networking Event.
This is a limited capacity event.
Masks and proof of vaccination required.
Online classes start Tuesday, February 15th, 2022. Sessions will be held primarily on Tuesday evenings 6pm - 9pm and one Saturday Class* on February 19th, 9am - 2pm via Zoom. If you have an idea for a business, some experience in the field, or have started a business, then this course is right for you! WEDC’s professional […]
Learn how to communicate who you are in photos, reels and video!
Session 1 Topics:
Communicating through Style- What does your image say about you?
Psychology of Color- How color is perceived and what it means
Tailored to Fit- ABC’s of Style: Accentuate, Balance, Camouflage
Your Personality Profile- Polished and authentic
Style Tips- What not to wear
Learn how to successfully market your products and services online.
Participants in this three-part bootcamp will create their own social media strategy and present it for peer & professional feedback.
Part I: Thursday, March 10, 6:00 pm - 8:00 pm
Part II: Thursday, March 17, 6:00 pm - 8:00 pm
Part III: Thursday, March 24, 6:00 pm - 8:00 pm
In honor of Women's History Month, WEDC is co-sponsoring: How She Started It: Three Entrepreneurs Share Their Stories. Learn how three successful entrepreneurs launched and grew their businesses. Get answers to your questions. Connect with women business owners. Discover what inspired them to start a business; how their priorities have changed; how they overcame challenges; how they raised money; what […]
Learn why video content is the most powerful digital marketing material you should be focused on. Gain insights on the types of videos that will engage your audience. Discover ways you can include video as a part of your marketing strategy. Learn the basics of creating a well crafted video: a simple recipe for a DIY approach.
Session 2 Topics:
2021 statistics on video content in marketing
Types of video content to engage your audience
Building a video marketing strategy
Basics of a well crafted video
DIY Approach: Recipe for a simple video you can make
Working with a production company
Q&A
In this session you will learn about two popular video formats/platforms, Instagram Reels and YouTube, and how to leverage them for greater online visibility. Session 3 Topics: What is an Instagram Reel? Creating a Reel on Instagram Ensure your Reel gets seen What kinds of videos work best for YouTube? Uploading a video to YouTube […]
Join WEDC and Grow with Google speaker, Petia Abdur- Razzaaq, to learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.
In this workshop we’ll discuss best practices for:
• Improving your website’s visibility in Google’s organic search results, on all devices
• Creating a free Google Business Profile
• Advertising your business on Google
