Path To Entrepreneurship Program

If you have an idea for a business, some experience in the field, or have started a business, then this webinar is right for you! Join this webinar Jan 05, 2022 from 6:00 pm to 7:30 pm to learn how to create and sustain a successful small business. Register here today Trainer: Persephone A. Zill, […]

First Steps to Starting Your Own Small Business

Join this free webinar on Jan 14, 2022 at 12:00pm to 1:30pm to learn the fundamentals of starting your own successful business! Register here today Trainer: Persephone A. Zill, WEDC’s Women’s Business Center Director Persephone Zill brings a wealth of experience with entrepreneurial education and non-profit management. She was the Associate Director at Fordham University’s […]

Utilizing Shopify in the Digital Marketplace

Join this webinar on Wednesday January 19th to learn the history of Shopify, how it works to help businesses sell and scale, and gain an understanding of the costs involved.  Learn what it takes to build your own online store from different plan types and choosing a theme to adding products and customizing the look and feel of your store.

Utilizing Square in the Digital Marketplace

Join this webinar on Wednesday, January 26th to learn about Square. In 2009, the new Square Reader made it possible for anyone to accept card payments using a smartphone or tablet. Today, Square is a partner to sellers of all sizes – businesses just starting out, as well as merchants who began selling with Square […]

Step Into Your Brand – Develop & Refresh Your Brand to Position Yourself as an Expert

Personal Branding & Productivity Coach, Christopher Pagli is back, and this time he’s bringing along his colleague, Portrait and Personal Branding photographer, Will Wohler. Together they will provide you with processes and strategies to empower you to develop and refresh your personal brand. Even if you attended Chris’ previous webinar in Nov 2020, you will want to join him and Will for this powerful refresher on all things personal branding. There’ll be plenty of new information and examples, particularly regarding visual content.

Key Takeaways

Learning the difference between branding and personal branding
Step-by-step process for developing and refreshing your personal brand
Creating content that positions you as an authority in your marketplace
Customer experience strategies for creating deeper relationships with your clients
How to ask for testimonials and why they can make or break your business

Video 101: Your Style, Your Brand – Using Fashion as a Tool

Learn how to communicate who you are in photos, reels and video!

Session 1 Topics:

Communicating through Style-  What does your image say about you?
Psychology of Color-  How color is perceived and what it means
Tailored to Fit-  ABC’s of Style:  Accentuate, Balance, Camouflage
Your Personality Profile-  Polished and authentic
Style Tips-  What not to wear

How She Started It: Three Entrepreneurs Share Their Stories

In honor of Women's History Month, WEDC is co-sponsoring: How She Started It: Three Entrepreneurs Share Their Stories. Learn how three successful entrepreneurs launched and grew their businesses. Get answers to your questions. Connect with women business owners. Discover what inspired them to start a business; how their priorities have changed; how they overcame challenges; how they raised money; what […]

Video 101: How To Use Video To Market Your Business

Learn why video content is the most powerful digital marketing material you should be focused on.  Gain insights on the types of videos that will engage your audience.  Discover ways you can include video as a part of your marketing strategy.   Learn the basics of creating a well crafted video: a simple recipe for a DIY approach.  

Session 2 Topics: 

2021 statistics on video content in marketing
Types of video content to engage your audience
Building a video marketing strategy
Basics of a well crafted video
DIY Approach: Recipe for a simple video you can make
Working with a production company
Q&A

Work for Yourself@50+

Are you over 50 and looking for ways to improve your current financial situation? Have you ever dreamed of being your own boss?  Work for Yourself@50+™ has the information you need to succeed. AARP Foundation’s Work for Yourself@50+ initiative will help you gain the knowledge, support, and resources you need to make informed decisions about working for yourself and […]

Free

Introduction to Business Model Canvas

The Business Model Canvas (BMC) is a one-page business tool used to develop all the building blocks necessary to start or grow a small business.

Free

NEW ROCHELLE RESIDENTS/BUSINESSES ONLY: Attract New Clients with a Social Media Strategy

New Rochelle City Hall 90 Beaufort Place, New Rochelle, NY, United States

There are many ways to do social media marketing to gain new clients and also many misconceptions. Come learn what really works, and how to put it into action for your business starting the same day.

This workshop is for New Rochelle residents and/or businesses and is available in English and Spanish.

Free

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