Marketing from the Ashes: How to Drive a Post-COVID Comeback – Three Part Workshop

Sharpen your brand, streamline your website and get found online with this branding and marketing bootcamp.  Developed specifically for businesses looking to make a comeback post-COVID, we’ll dive into your customers, your unique selling proposition, how well your website converts, and how to reach both those looking for you, and those who don’t know they’re looking for you online.

After these sessions, you’ll:

Know how to define your target customers and turn them into super-fans
Identify and emphasize your unique selling proposition
Implement cohesive brand practices
Improve the effectiveness of your website homepage
Apply proven tactics to deliver a better user experience on your website
Have a website and digital presence that converts
Feel prepared to dive into the world of Google ads and other digital advertising
Know what types of digital advertising will work best for your brand

Unmasking Your Numbers- Thrive After COVID

3-Part Online Series November 3rd, 10th and 17th: 6:00pm - 8:00pm Note: Participants must attend all three sessions. Many businesses were blindsided by the pandemic and by not having strong financial records to apply for recovery relief programs.  Do you find that the following describes you? Don't have money in your bank account available when […]

Free

Programa de Impacto para el Crecimiento de Negocios Establecidos. Yonkers

Este programa virtual gratuito, de seis clases es exclusivo para residentes de Yonkers con negocios establecidos que están buscando llegar a la siguiente fase con su negocio. Las clases  se dictarán por 6 miércoles de 6 a 8:30 pm, empezando el 3 de noviembre/2021 Fechas: 3, 10 y 17  de noviembre 1, 8 y 15  […]

Free

Connect with Contracting: Tips for Certified MWBEs

In this online workshop, certified MWBE businesses will learn how to best connect with government contracting opportunities to leverage their certification. Learning Outcomes: Where to find contracting opportunities Marketing yourself as an MWBE Speaker: Zacha Tuttle, WEDC's MWBE Specialist  

Free

Leyes de Empleo y Manejo de Personal para Pequeños Negocios

Las leyes de empleo también aplican para los pequeños negocios; por este motivo es necesario mantenerse informado y entender las regulaciones sobre el manejo de personal de una manera básica. Este taller virtual de 2 horas le ayudará a prevenir y dar soluciones a dificultades relacionadas con la administración de los recursos humanos. Temas: Principios […]

Free

2021 Networking Event & Lillian Vernon Award Ceremony

Join us for our Annual Fall 2021 Networking Event & Lillian Vernon Award Presentation. Pour yourself a drink and join us for networking and fellowship. Sponsorship Opportunities Available Gold $250 - Presenting sponsor - speaking opportunity and all Bronze and Silver benefits Silver $175 - Supporting sponsor - logo listed in E-marketing and in the award presentation […]

Reset and Revitalize Your Business Perspective for the New Year

Discover ways your business can reset, pivot and grow in 2022! Take a realistic look at your business in order to make vital changes and find creative solutions. Gain tools for revitalizing your business perspective with empowered action. Learn best practices of thriving entrepreneurs who have adapted and prospered throughout the pandemic Instructor: Kelsa DeBrabant Kelsa […]

POS- The Fast Track to Growth

Point of Sale Systems increase annual revenue and develop customer loyalty.  Connect with us to start growing your business today! Topics: How to start Exploring the benefits Software and equipment options Maximizing reports Resources will be provided to learn more about Square, Shopify and Etsy.  

Free

Path To Entrepreneurship Program

If you have an idea for a business, some experience in the field, or have started a business, then this webinar is right for you! Join this webinar Jan 05, 2022 from 6:00 pm to 7:30 pm to learn how to create and sustain a successful small business. Register here today Trainer: Persephone A. Zill, […]

Path to Entrepreneurship Program

What do you need to start a successful business?  Get introduced to small business ownership through this content-rich, free, two-hour online presentation. Workshop Topics:  Characteristics of a successful entrepreneur Criteria for a successful business Planning to start your business Financing your new business How WEDC can help you    

Free

First Steps to Starting Your Own Small Business

Join this free webinar on Jan 14, 2022 at 12:00pm to 1:30pm to learn the fundamentals of starting your own successful business! Register here today Trainer: Persephone A. Zill, WEDC’s Women’s Business Center Director Persephone Zill brings a wealth of experience with entrepreneurial education and non-profit management. She was the Associate Director at Fordham University’s […]

Utilizing Shopify in the Digital Marketplace

Join this webinar on Wednesday January 19th to learn the history of Shopify, how it works to help businesses sell and scale, and gain an understanding of the costs involved.  Learn what it takes to build your own online store from different plan types and choosing a theme to adding products and customizing the look and feel of your store.

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