Video 101: How To Use Video To Market Your Business

Learn why video content is the most powerful digital marketing material you should be focused on.  Gain insights on the types of videos that will engage your audience.  Discover ways you can include video as a part of your marketing strategy.   Learn the basics of creating a well crafted video: a simple recipe for a DIY approach.  

Session 2 Topics: 

2021 statistics on video content in marketing
Types of video content to engage your audience
Building a video marketing strategy
Basics of a well crafted video
DIY Approach: Recipe for a simple video you can make
Working with a production company
Q&A

Video 101: Ready Your Spotlight for Instagram Reels & YouTube

In this session you will learn about two popular video formats/platforms, Instagram Reels and YouTube, and how to leverage them for greater online visibility. Session 3 Topics:  What is an Instagram Reel? Creating a Reel on Instagram Ensure your Reel gets seen What kinds of videos work best for YouTube? Uploading a video to YouTube […]

Free

Video 101: Ready Your Spotlight for Instagram Reels & YouTube

In this session you will learn about two popular video formats/platforms, Instagram Reels and YouTube, and how to leverage them for greater online visibility. Session 3 Topics: What is an Instagram Reel? Creating a Reel on Instagram Ensure your Reel gets seen What kinds of videos work best for YouTube? Uploading a video to YouTube […]

Reach Customers Online with Google

Join WEDC and Grow with Google speaker, Petia Abdur- Razzaaq, to learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for:
• Improving your website’s visibility in Google’s organic search results, on all devices
• Creating a free Google Business Profile
• Advertising your business on Google

How to Get Business Funding

This webinar will help you understand the various options for obtaining financing for your small business. We will cover:  Why does your business need capital? How much do you need? How will you pay it back? What and how it will be used for? How will it affect your bottom line? Is this a one-time […]

Free

Hiring Your First Employee or Contractor in New York State

Has your small business or start-up organization taken off? Are you looking for help to support your work?

As your small business or start-up grows, you must consider several factors as you look to hire a new team member, whether it be obtaining an identification number or creating a fair compensation plan.

Join expert attorneys for a free webinar to discuss what you should know about hiring your first employee or contractor in New York state.

Programa de Impacto para Negocios de Cuidado Infantil – Virtual-

WEDC se une al banco HSBC para ofrecer el Programa de Impacto para Negocios de Cuidado Infantil - Haga crecer su negocio de cuidado infantil - Virtual Al completar todo el programa recibirá su propia computadora.  Además habrá concursos con premios en efectivo y entrega de certificados. 5 sesiones que se reunen los miércoles de […]

Free

In-Person Networking & Breakfast

Albert A. Capellini Community & Cultural Center 1974 Commerce Street, Yorktown Heights, NY, United States

Join us on Thursday, March 31st for an in-person networking event where you will have the opportunity to connect with local business owners and learn ways to grow your business. 

$10 ticket includes Continental Breakfast. 

Register today!

Guest Speakers:

Bob Giordano, Yorktown Small Business Administration and Nikki A. Hahn, WEDC

$10

Dale Utilidad a tu Sitio Web

         Hoy en día no solamente es importante tener una presencia en línea con un sitio web profesional sino también asegurarnos de que esa página sea fácil de navegar y que aparezca en el Buscador de Google. Si  tienes planes de lanzar un sitio web nuevo o mejorar tu página existente regístrate […]

Free

Make Better Business Decisions with Analytics

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover: An introduction to Google Analytics Creating and understanding reports Making goals Using Analytics with other Google tools In partnership with: Grow with Google Speaker: Petia Abdur-Razzaaq, Grow with […]

Free

NYS Tourism Return-to-Work Grant Program

The New York State Tourism Return-to-Work Grant Program was created to incentivize employment growth by providing financial assistance to businesses in the tourism industry that suffered economic hardship due to the COVID-19 pandemic. We will cover: Grant details Do you qualify Calculating your grant amount Documentation needed How to apply

Free
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