Personal Branding & Your Digital Presence

Inspire and motivate others with your unique personal brand! Your business' offline and online presence should be coordinated and authentic.

Join this WEDC webinar and learn practical steps to achieve success with personal branding. 

Free

Grow Your Financial Confidence

Being organized and having clarity about money is not only a good business practice, but also a form of self-care and self-compassion. Develop an understanding of how women frequently have difficulty looking at and/or managing money. Learn what you can do to start building agency over your finances.

Session highlights:

Define what it means to be "smart about money."

Identify steps you can take to achieve financial confidence.

Zero-in on a specific financial matter.

After a successful career managing money for institutional investors like Citicorp and Para Advisors, Laura was drawn to guiding professionals, many of them women, understand their financial options to make decisions from a place of clarity and confidence. Laura creates a structure and a safe space for her clients to help them navigate this inflection point in their lives.

Laura has been featured in CNBC, the Wall Street Journal, and Westchester Senior Voice, is on the advisory council of Impact100 Westchester, a women’s group giving organization, and the investment committee of the Hebrew Free Burial Association and volunteers with My Money Workshop, teaching financial literacy to underserved communities. 

Presenter: Laura Rotter, CFA, CFP.
Owner of True Abundance Advisors, a financial planning firm based in New York. 
trueabundanceadvisors.com

Free

NEW DATE: Getting Comfortable with Negotiating

Join this webinar to learn how to perfect effective negotiating abilities 

Great negotiating skills are essential for a business to stay in business. These skills can help business owners close deals, gain a reputation, and grow in scale. 

Speaker: Kathy Meany

Founder and President of Phoenix Learning Solutions, LLC. 

Kathy is a Certified Professional in Training Management, Facilitator, and Instructional Designer, offering an extensive global and multi-disciplined background in the development and delivery of programs in leadership development, core business skills, diversity and inclusion, career mobility and transition, and more. She is a MBTI® Certified Practitioner, and is certified with the Social and Emotional Intelligence Institute.

Free

Work for Yourself at 50+

More than 37 million people over the age of 50 are at risk of not having enough income to meet their basic needs. Join WEDC May 20th, 2021 for a webinar geared towards older adults interested in exploring self-employment options to increase their financial stability. Work for Yourself@50+ breaks the choices down for older adults […]

Free

How to Use Instagram to Grow Your Business

They say “a picture is worth a thousand words” and no one proves this better than Instagram.  With 90% of accounts following at least one business on Instagram, the need to build your brand is more important than ever. Join WEDC May 25th, as Kathy shares her digital marketing expertise for building your brand essentials […]

5 Building Blocks to Brand your Business on Social Media

Webinar topics include: Purpose: Why are you on social media, What goals do you have in mind? When you measure results in 3 months, what exactly are you going to be looking for? Product: What exactly is your product? What problem are you actually solving? People: Who is your target audience? Reaches are in the niches […]

Free

From Pandemic to Progress: How Small Businesses Can Prosper During COVID & Beyond

In this virtual conference, WEDC, WCEC and WBECEast are bringing together women and minority business owners operating in NJ, NY & PA to network, share business challenges, and learn strategies to thrive and survive during the covid-19 pandemic and beyond. Attendees will have the chance to communicate with government officials & attend virtual workshops.   […]

Free

How to Apply for the NYS Recovery Grant Program

The NYS COVID-19 Pandemic Small Business Recovery Grant Program was created to provide flexible grant assistance to currently viable small businesses, micro-businesses and for-profit independent arts and cultural organizations who have experienced economic hardship due the COVID-19 pandemic. Who Is Eligible? Small businesses, Micro-businesses and For-profit independent arts and cultural organizations must be currently viable […]

Free

Understanding Your Numbers to Thrive after COVID (Part I)

Many businesses were blindsided by the pandemic by not having strong financial records to apply for recovery relief programs.  Vital record keeping is critical to the success of a small business and its ability to take advantage of funding opportunities.  This WEDC multi-session financial online workshop will teach you how to understand your numbers so you can strengthen and grow your business!

Topics Include:

How maintaining accurate financial statements helps you make decisions, obtain financing, grow strategically, etc. 
Understanding money ins and outs to ensure you have reserves in the bank for when you need it.
Attendees will be empowered with the financial knowledge to sustain and grow their businesses post COVID.

* Participants must attend all three sessions on July 27, Aug 3, and Aug 10. Tuesdays at noon.

** The $15 investment covers all three sessions. Please register once only.

$15

Understanding Your Numbers to Thrive after COVID (Part II)

Many businesses were blindsided by the pandemic by not having strong financial records to apply for recovery relief programs.  Vital record keeping is critical to the success of a small business and its ability to take advantage of funding opportunities.  This WEDC multi-session financial online workshop will teach you how to understand your numbers so you can strengthen and grow your business!

Topics Include:

How maintaining accurate financial statements helps you make decisions, obtain financing, grow strategically, etc. 
Understanding money ins and outs to ensure you have reserves in the bank for when you need it.
Attendees will be empowered with the financial knowledge to sustain and grow their businesses post COVID.

* Participants must attend all three sessions on July 27, Aug 3, and Aug 10. Tuesdays at noon.

** The $15 investment covers all three sessions. Please register once only.

Understanding Your Numbers to Thrive after COVID (Part III)

Many businesses were blindsided by the pandemic by not having strong financial records to apply for recovery relief programs.  Vital record keeping is critical to the success of a small business and its ability to take advantage of funding opportunities.  This WEDC multi-session financial online workshop will teach you how to understand your numbers so you can strengthen and grow your business!

Topics Include:

How maintaining accurate financial statements helps you make decisions, obtain financing, grow strategically, etc. 
Understanding money ins and outs to ensure you have reserves in the bank for when you need it.
Attendees will be empowered with the financial knowledge to sustain and grow their businesses post COVID.

* Participants must attend all three sessions on July 27, Aug 3, and Aug 10. Tuesdays at noon.

** The $15 investment covers all three sessions. Please register once only.

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