Content marketing is an effective way to stay in touch with your audience, provide them with helpful information, and in so doing, position your firm as a company they would want to do business with. Whether you’re looking to launch, revamp, or simply maintain your website, creating effective content that resonates with your customers is key!  It’s also important to keep the content of your site fresh and add new content regularly to give your visitors a reason to keep coming back. Learn how to get to know your audience, figure out the type of content they find engaging, and create and post that content in a way that’s manageable for the busy small business owner.