Content marketing is an effective way to stay in touch with your audience, provide them with helpful information, and in so doing, position your firm as a company they would want to do business with.
Whether you’re looking to launch, revamp, or simply maintain your website, creating effective content that resonates with your customers is key! It’s also important to keep the content of your site fresh and add new content regularly to give your visitors a reason to keep coming back. Learn how to get to know your audience, figure out the type of content they find engaging, and create and post that content in a way that’s manageable for the busy small business owner.
Key Takeaways:
- How to get to know your website audience
- Manageable ways to create fresh and engaging content
- Smart ways to stay on top of updating your content
Instructor: Jann Mirchandani, Founder & Principal, Westchester Marketing Café LLC
Jann Mirchandani is the principal and creative engine behind Westchester Marketing Cafe, LLC. An award-winning website designer, she joins her 30 years of marketing experience with the technical expertise to execute digital marketing strategies for the real world. She is a sought-after instructor and speaker on a variety of digital marketing subjects. She has taught at the Long Island University School of Management, Fordham University, and Westchester Community College. Jann is a board member of several organizations including the Hudson Valley Gateway Chamber of Commerce and the Greater Hudson Valley Council Boy Scouts of America. She is also an active member of the Business Council of Westchester, is a Leadership Westchester graduate and is currently running for the office of Yorktown Supervisor.
