Ibanessa Soto Hogan, Masterpiece Accounting Services LLC
Ibanessa Soto Hogan
Masterpiece Accounting Services LLC
Web site: www.masterpieceaccounting.com
Ibanessa Soto Hogan first came to WEDC in 2009, when she attended our Small Business and Economic Development Forum. She had just started Masterpiece Accounting Services LLC (MAS) and, with an intense desire to learn, proceeded to take advantage of nearly all the programs and services WEDC had to offer, including the 60+Hour Entrepreneurial Training Program, our Peer Exchange Program, One-on-One Business Counseling and our Corporate Mentoring Program. Most recently, Ibanessa won our Lanza Enterprise Assistance Program (LEAP) equity and technical assistance award.
Masterpiece Accounting Services offers QuickBooks consulting as well as accounting, bookkeeping, and payroll and tax services. It serves small businesses, corporations, local governments and municipalities. Prior to starting MAS, Ibanessa had spent 15 years in the corporate world accumulating extensive experience in corporate accounting, bookkeeping and auditing. She has a degree in accounting and is a Certified Tax Professional, a Certified QuickBooks ProAdvisor and a Certified Six Sigma Green Belt (CSSGB). Ibanessa’s major and most important experience was developed while working at a franchise of what was, at that time, Coopers & Lybrand. She also worked in other large and medium sized companies, and freelanced for local small businesses.
In late 2009, Ibanessa decided to invest all her knowledge, commitment, skills and dedication into starting her own business. In 2011 she landed her first client and now has eleven. She anticipates doubling that number by the end of 2014.
Two of Ibanessa’s biggest challenges in starting MAS were learning to attract and retain clients, and defining her unique niche in the market. According to Ibanessa, “WEDC has helped me in both these areas. It was pivotal in the development and success of my business by providing me with support, education, counseling and referrals.”
Ibanessa’s mission is to provide her clients with outstanding customer service, quality and professionalism while offering cost-saving solutions. “I have been very successful in providing practical business solutions to my clients and helping them focus on increasing their revenues and growing their businesses. My continued professional development has enabled me to add more value to the services I provide,” said Ibanessa. By the fall of 2014, she anticipates that MAS will move from a home-based business to a private office, hire its first employee and increase gross revenue by 50%.
Ibanessa’s advice to start-up entrepreneurs is to, “seek advice, plan ahead, use free or lost cost business planning resources (WEDC, SBA, etc.), develop a good business plan and follow it. Consider your finances carefully and make sure to save enough money to cover, at a minimum, your first year of expenses.”
Masterpiece Accounting Services is certified as a NYS and NYC M/WBE, a US Disadvantaged Business Enterprise (DBE), and a WBENC Women’s Business Enterprise (WBE).