A guided working session on your mission, values, and the story at the center of your business.
You know your business better than anyone. Your brand story is how you say it out loud, and it should sound the same every time someone asks what you do.
What you will learn:
- A fill-in-the-blank workbook you complete during the session
- Your mission, values, and purpose
- The story at the center of your business
- Your brand story finished, in your own words, ready to use
Date: Saturday, November 7, 2026
Time: 10:00 a.m. – 12:00 p.m.
Price: Free
Location: WEDC White Plains Office – 901 North Broadway, Suite 23 White Plains, NY 10603
Speaker: Flora White, Founder of Evolution Content and a member of the Producers Guild of America. Veteran television producer with credits including HBO, National Geographic, and NBC, plus brand work for NASA, Lego, Disney, and Urban Outfitters.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Women’s Enterprise Development Center Inc. at 914.948.6098.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. 
