Hi Kendra -- in response to your question on ROI in social media -- it all depends on your goals. Do you want more customers? Are you looking to build buzz? Goals will determine how to measure ROI. I do believe that social media is an incredibly effective way to build awareness and community around your brand -- and can drive sales when matched with other marketing spokes -- but it's not free, even if you do it yourself. Doing social media well requires consistency and commitment and that's always an investment, yes?