Thanks to promotional efforts, people can recognize a nonprofit organization.  However, sometimes due to unclear messaging they don’t fully know or understand the full spectrum of programs it offers.  The message can especially become blurred if the organization’s name does not match its cause.  Does that mean you need to change your name in order to be more relevant?  I don’t think so.

What’s In a Name?

The other night I participated in an event that…

A few weeks back, I wrote about a fabulous FREE toolavailable at AskingMatters.com.  It is an evaluation – that only takes a few minutes – which assesses your asking style and helps you optimize your fundraising efforts.  That quiz got me thinking that if people have natural styles for asking, what are the specific non-profit management and leadership qualities – both individually…

5 Things to Consider Before You Leave Your Day Job to Run Your Business Full-Time

You own a home-based business that you manage during your “spare time,” between juggling your day job, household responsibilities, and volunteer commitments.  How…

... and unfortunately, the last. Go to http://personalbrandingmag.com/FinalCopies/v5i4.pdf to view or download.

Dear WEDC colleagues,

I received information about the 7^th Annual New York XPO for Business. Attendance cost is $15. ($10 off…

At the White Plains Fall 2011 class, Ellen mentioned the wonderful moo site for unique marketing materials. They have a 25% discount going on for about a week. See http://mooprintltd.cmail1.com/t/ViewEmail/y/F8A75823D29B0B9D/DCFB9276A84FD2241D419C9787CC9684

Many small business owners are gung-ho to launch their new businesses without first thinking through any of the legal issues that could lead to litigation.  At WEDC, we like to help our clients identify potential legal pitfalls well in advance to help smooth their road to success.  The following are on our Top Five List:

1. Put it in writing

Don’t take a friend or colleague’s word for it. When it comes to making an agreement, better to have it all in…