All Blog Posts (9)

Names for Nonprofit Organizations – Do They Need to Match Your Cause?

Thanks to promotional efforts, people can recognize a nonprofit organization.  However, sometimes due to unclear messaging they don’t fully know or understand the full spectrum of programs it offers.  The message can especially become blurred if the organization’s name does not match its cause.  Does that mean you need to change your name in order to be more relevant?  I don’t think so.

What’s In a Name?

The other night I participated in an event that…


Added by Susan J. Ragusa on June 26, 2012 at 4:15pm — No Comments

The Non-Profit Management and Leadership Qualities That Make Your Organization Hum

A few weeks back, I wrote about a fabulous FREE toolavailable at  It is an evaluation – that only takes a few minutes – which assesses your asking style and helps you optimize your fundraising efforts.  That quiz got me thinking that if people have natural styles for asking, what are the specific non-profit management and leadership qualities – both individually…


Added by Susan J. Ragusa on June 21, 2012 at 5:45pm — No Comments

5 Things to Consider Before You Leave Your Day Job to Run Your Business Full-Time

5 Things to Consider Before You Leave Your Day Job to Run Your Business Full-Time

You own a home-based business that you manage during your “spare time,” between juggling your day job, household responsibilities, and volunteer commitments.  How…


Added by WEDC on May 9, 2012 at 3:30pm — 1 Comment

Free QuickBooks Webinar 5/15

Save Time & Organize Your Business with QuickBooks

Tuesday, May 15, 2012 at 4:00 PM Eastern Daylight Time

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Michelle L. Long -…


Added by Maurene Caplan Grey on May 1, 2012 at 10:13am — No Comments

Free copy of Personal Branding Magazine

... and unfortunately, the last. Go to to view or download.

Added by Maurene Caplan Grey on May 1, 2012 at 9:52am — No Comments

New York XPO for Small Businesses, 2-3 May, Javits Center

Dear WEDC colleagues,

I received information about the 7th Annual New York XPO for Business. Attendance cost is $15. ($10 off…


Added by Maurene Caplan Grey on April 17, 2012 at 2:30pm — 1 Comment

Moo Sale

At the White Plains Fall 2011 class, Ellen mentioned the wonderful moo site for unique marketing materials. They have a 25% discount going on for about a week. See

Added by Maurene Caplan Grey on April 16, 2012 at 11:18am — No Comments

It's Good to be Green!


Added by WEDC on April 8, 2012 at 8:00am — 1 Comment

The Top 5 Legal Tips Every Entrepreneur Should Follow

Many small business owners are gung-ho to launch their new businesses without first thinking through any of the legal issues that could lead to litigation.  At WEDC, we like to help our clients identify potential legal pitfalls well in advance to help smooth their road to success.  The following are on our Top Five List:


1. Put it in writing

Don’t take a friend or colleague’s word for it. When it comes to making an agreement, better to have it all in…


Added by WEDC on March 22, 2012 at 2:53pm — No Comments

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