When I started my business last year, I was so excited. Entrepreneurship runs in the family with my grandfather being a very successful businessman in White Plains many years ago. I wanted to make my business unique and use my business and marketing skills to help it grow. The first thing I did was register my company. That is a basic and I am a big advocate of having people register their businesses above all else. I actually found that my competitors were not registered at all. No EIN…See More

As a businesswoman and aerialist I started my company "Robin Lynch Aerialist".  As the daughter of a business professor in Westchester County, I set up my business by the book.  My business is registered and I have an EIN number.  Businesses like me because I have the EIN number and they can write me off as a legitimate business expense.   The EIN                 number makes people feel comfortable in hiring me because they know I won't charge them an arm and a leg for my services.  I did a…See More

When we call ourselves "professional" what kind of image do we want to convey to the public?  I call myself a professional aerialist not only because I am talented at what I do but because I want to present myself in a dignified manner not only to clients and prospects but also in how I present myself online.  I read a blog today by someone I used to admire in my field. She is very, very talented. She resorted to calling people names who didn't price their services as she does, threatening to…See More

At Dolphin Mills, 05/05/2012.

I created this video with the YouTube Video Editor (http://www.youtube.com/editor)

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